Halebury’s Female Founders blog series celebrating International Women’s Day: Interview with Sarah Wood, Co-Founder and COO/CMO at Unruly
Today is the final instalment in our Female Founders blog series which we have been running in honour of International Women’s Day and we are extremely proud to feature interviews with two amazing female entrepreneurs in the technology sector. Chairwoman and Founder of Halebury Janvi Patel interviews Sarah Wood, Co-Founder and COO/CMO of video ad tech company Unruly, the leading programmatic platform for social video advertising: http://unruly.co/
When did you launch Unruly?
What does Unruly do?
Video ad tech company Unruly is the leading programmatic platform for social video advertising. Founded in 2006, we help brands get their online video campaigns watched and shared across the Open Web. So if you have seen roller-skating babies, singing kitties or moonwalking ponies, chances are it’s our technology that has driven that viral spread.
How has the business grown? Has this been in line with expectations?
Like a viral phenomenon! We’re in 14 offices across 10 countries and turned over $43 million in 2014! We’re at the intersect of the fastest growing online advertising trends – mobile, video, native & social. There’s more to come!
What does your ‘standard’ working day consist of (if there is such a thing!)
It starts with coffee, tea and toast! Everything that comes after that is different every day.
What, or who, has been your biggest inspiration?
My mum, grandmas, daughters, teachers & every awesome woman I see juggling caring with a career.
What role does technology play in your life? What couldn’t you be without?
Ad technology is pretty much my life! I couldn’t do without tablets for the kids on long train journeys.
If you could go back in time and tell your former self lessons you have since learned that could save time/angst/money in your entrepreneurial career, what would the first lesson be?
Don’t be too hard on yourself. And never be afraid to fail.
What was the biggest challenge when you started Unruly?
Working out what our product was going to be! We loved social media but didn’t know what we were going to build.
What change/support would you like to see introduced to support/encourage female entrepreneurs?
Extending child care tax relief. The talent pool is severely diminished for start-ups and corporates alike because the cost of childcare takes talented women out of the workplace. As an entrepreneur, I’m in a unique position to create a culture where it’s OK for parents to watch the nativity play and where flexible working and part-time working is not a dirty word, but unfortunately for others it’s not so easy.